FROM NASHVILLE, TENNESSEE, SOPHIE ALLISON IS JUST 20, AND SHE RECORDS UNDER THE ARTIST TITLE, SOCCER MOMMY (TWITTER: @SOPHARELA / UPCOMING BAY AREA SHOW: APRIL 7, BOTTOM OF THE HILL, SAN FRANCISCO, $10, WWW.BOTTOMOFTHEHILL.COM / HTTPS://SOPHARELA.BANDCAMP.COM). HER DEBUT ALBUM, CLEAN, HAS RECEIVED HONOR ROLL STATUS, AND RESPECTED PUBLICATIONS LIKE FADER AND PITCHFORK, HAVE DONE NOTHING SHY OF SUPPORTING THE ALBUM, WITHOUT ANY RESERVATIONS COMING INTO SIGHT. PLEASE SEE HER PERFORMANCE AT FADER FORT / SXSW 2018 BELOW.
EACH YEAR IT IS ALWAYS EXCITING TO SEE WHICH CURRENT, NEW, AND BREAKING ARTISTS CAN POSITION THEMSELVES EFFECTIVELY AT SOUTH BY SOUTHWEST (SXSW), SO IN THE END, AS THEY MAKE THEIR WAY OUT OF AUSTIN, THEY CAN BREAK OUT IN GRATIFICATION INDUCED BY DESPAIR. THIS GRATIFICATION TENDS TO LEAN UPON A CHANCE TO EYEBALL THE ATTENTION OF THE IMMEDIATE PRESS OR INTERACTIVE PLATFORM(S) WITH TRACTION AT SXSW – WHO MAY (OR MAY NOT) STAMP YOU WITH THE COVETED CATCHPHRASE ‘BUZZING ARTIST’ RIGHT NEXT TO YOUR AUSTIN SHOWCASING NAME/LABEL. FROM HERE, INDUSTRY HEAVYWEIGHTS FROM SPOTIFY TO PITCHFORK MIGHT EVEN ADD YOU TO THEIR “SXSW PLAYLIST” OR “TOP PICKS” WHICH USUALLY DETAIL THE CREATIVE ENDEAVORS AND SHOWCASES OF THE KEY PLAYERS WHO ACHIEVED THE ABILITY TO GRAB THE SPOTLIGHT AND IMPRESS. SOCCER MOMMY HAS SUCCEEDED IN CORNERING HER OWN SPOTLIGHT. AND BEFORE WE CONTINUE, PLEASE REMEMBER, ACHIEVING A BUZZ THAT CARRIES BEYOND THE DEEPLY CONGESTED AND COMPETITIVE EVENT LIKE SOUTH BY SOUTHWEST (SXSW), IS A DIFFICULT TASK, AND WE MUST NEVER FORGET TO COMMEND THE MUSICIANS THAT PUSH THROUGH ON ANY LEVEL. OVER THE YEARS, SXSW HAS BECOME LARGER THAN ITS OWN ROOTS WHICH LAUNCHED AND GREW THIS INTERACTIVE EVENT, INTO A POWERFUL GLOBAL MEET-UP, MULTIFACETED CONFERENCE, AND BENCHMARK FOR PROFESSIONAL AND CREATIVE RECOGNITION.
WITH OUR SPOTLIGHT ARTIST OF DISCUSSION, SOCCER MOMMY – THE HYPE SEEMS TO DIMINISH – MELODY AND ORIGINALITY ARE TAKEN TO HEART, AS IS THE VOCAL DRIVE BEHIND THIS ARTIST, WHO STEPS WAY BEYOND, EVEN OVER, THE POINTS OF REFERENCE BY WHICH A BUDDING INDIE ROCKSTAR IS EVALUATED. THROUGH THE PROCESSES THAT ALTER EVERY MINUTE ON THE SWATCH WATCH WHILE GRINDING IN AUSTIN, IT SEEMS AS IF SOCCER MOMMY IS THE KIND OF CREATIVE THAT NEVER HESITATES TO VOCALIZE PAIN, PREACH RELIEF, AND STRUM AN HONEST CHORD EMBODIED BY SELF-ACTUALIZATION AND SYNTHETIC ARTISTRY. SOCCER MOMMY RESILIENTLY EXPRESSES THE NATURE OF ANXIETY, UNCERTAINTY, APPREHENSION, AND THE NATURE OF DISAPPOINTMENT THAT REMAINS KINDRED TO THE PROCESSES AND LIFESTYLE OF TEEN-YOUNG ADULTS LIVING THROUGH SOCIETY DAY IN AND DAY OUT. ON SXSW 2018 MUSTSEE LISTS, THE RED CARPET HAS BEEN ROLLED OUT FOR THIS TALENTED MUSICIAN, WHO SPEAKS TO THE MASSES IN A COMFORTABLE MANNER, AND CREATES AMAZING MUSIC THROUGH THE UNDERTAKING, PROCEDURE, AND ARTISTIC AFFAIRS. WHILE OUR ENTHUSIASM FOR SOCCER MOMMY MAY BE DICTATED THROUGH A POKER-FACED AGENDA (AS WE DIVE DEEPER INTO HER TRACKLISTS), AT THE CORE WE CAN’T STOP DANCING, LISTENING, AND APPRECIATING.
SOCCER MOMMY CLAIMS THAT SHE DIDN’T CREATE MUSIC ON A SERIOUS AND EARNEST LEVEL UNTIL SHE WAS 18. AT 20 YEARS OLD NOW, SOCCER MOMMY IS POSITIONED AS AN ARTIST WITH ONE OF THE MOST INTOXICATING VOICES IN INDIE ROCK, SETTING NEW BOUNDARIES IN VOCALIZATION AND INSPIRED EXPRESSION. CRITICS CALL HER MUSIC ‘BLUNT AND SKEPTICAL ENOUGH’ TO FACE HER OWN INSECURITIES. WE FEEL THAT HER AUSPICIOUS DEBUT STAMPS THE ESSENCE OF UNMATCHABLE INDEPENDENT MUSIC, RESPECTFULLY INCOMPARABLE TO ANY OTHER STYLE OUT THERE TODAY. WE’LL BE FRONT AND CENTER FOR HER APRIL SHOW IN SAN FRANCISCO. LET THE COUNTDOWN BEGIN. WE CONCLUDE WITH A ‘CONGRATS’ TO SOCCER MOMMY; AS SHE PREPARES TO ROCK THE FADER FORT (ONE OF THE MOST EXCLUSIVE AND REPUTABLE EVENTS AT SOUTH BY SOUTHWEST (SXSW), AND A PERSONAL FAVORITE OF OURS).
PRESS-MILESTONES:
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MUSIC-MEDIA:
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| FADER I PITCHFORK I PAPER | BILLBOARD | YOUTUBE | SOUNDCLOUD | BBC | HYPE-BEAST | TIK-TOK | WSJ |
